Smartphone is King in 2010

2009 was a big year for 3′s devices team.  As a network offering great value mobile tariffs we’re keen to offer our customers a compelling range of handsets across all price points.  One of our best selling handsets of 2009 was the Nokia E71 demonstrating that many customers are looking for a QWERTY keypad to ensure easy texting, emailing and keeping their social networking status up-to-date.  Touchscreens also grew in popularity and it was really exciting to launch our first Google Android handset: the HTC Hero, particularly when partnered with an outstanding service like Spotify; the music sensation of 2009.

Data devices continue to be a big growth area for 3. During 2009 we capitalised on our market leading position in mobile broadband by launching our first MiFi device.  The reception to the portable Wi-Fi hotspot has been phenomenal, and we’re looking to build on its success in 2010 – watch this space. Read More.


1 billion Skype minutes on 3

We’ve hit our billionth free minute on Skype! That means that more than 3 million minutes of calls a day have been made for free using 3 mobiles. We estimate that that’s a saving of over £120m for our UK customers.

Yesterday Digital Britain Minister Stephen Timms (@stephenctimms) made the Skype call which took us up to 1000,000,000 minutes. He rang the CEO of the medical aid charity Merlin who we recently donated five Skypephones to so that the charity’s UK based staff could keep in touch with colleagues on the ground in Haiti. Read More.


Our 2010 network plans – video

Earlier this week Graham Baxter and I met with a group of journalists and analysts to give them some more detail around our plans for 2010 and the improvements we're making to our network. Our 3G network is the heart of our business so it's vital that we invest more than we have ever done before in making it the biggest and best in the UK. From reading the comments here on our very own blog it's no surprise that, although we've come a long way in the last year, we still have work to do.  Take a look at the video below for my take on how significant that work is. You can also have a look at the below links from some of the attendees of the event to see what they made of it: Steve O'Hear at last100 Anne Morris at Total Telecom Balihar Khalsa at Mobile Today

Changing process, not people.

When we hear from unhappy customers about the experiences they’ve had with our customer services set-up they often offer us the same diagnosis and solution – the problem is India, bring the call centre back to the UK.

Indeed, it’s an argument that’s been raised more than once on this blog.

I wanted Read More.


New Year Meet Up.

Last week I was lucky enough to get along to the 3 New Year Meet Up, an event organised in conjunction with the guys over at 3mobilebuzz.

It was a great opportunity for me to meet and talk to customers, bloggers, and mobile enthusiasts. As well as discussing their thoughts on our Read More.