There’s been a big response to my previous post about Smartphones in 2010.
Some of you have mentioned that you feel our range doesn’t offer the best handsets available. We recognise that we have not always kept pace with the developments in smartphones. I am committed to changing that during 2010!
I realise that launching handsets in line with our competitors is one way that our customers and potential customers will judge our success, and naturally we want to do the best that we can.
It’s worth noting that when we bring handsets into our range, we do have specific requirements to include extra software and applications – things like Skype, Windows Live Messenger, Spotify etc. Adding these extras can take time, which is why we’re not always the first to release a new handset.
However, we are constantly working to speed up this process so that we can be as competitive as we can be.
We are working very closely with all our handset partners to make this happen and I am very happy to say that although we don’t expect to be the first operator to launch HTC’s Desire handset we won’t be far behind. We have recently launched the Nokia X6 16GB and the Sony Ericsson X10 and Samsung Galaxy Portal are on the way.
We recognise that there’s a real appetite amongst our customers for these high-end smartphones. As I’ve previously mentioned, our policy is to enable our customers to access the mobile internet at a range of price points. I hope that, as 2010 progresses, you’ll see just how much effort we’re putting into fulfilling that aim.