Hi everyone – Sylvia from the Devices team here. I’ve got some news that I wanted to share with you.
We’ve come in for a lot of flack in the past (and on this blog!) for our handset range to date, but do believe us when we say we’re working on growing our offering – it just can’t happen overnight.
We’re moving in the right direction with the Desire etc, but I wanted to share some good news with you regarding the Nokia E72.
It’s true that we’ve deliberated long and hard about this phone – about how it fits into our range and how much demand there would be for it – but your comments on our blog have convinced us that bringing it into our range is definitely the right thing to do. We’ll have it on 3 in May.
Without knowing it, you’ve been a really useful focus group for us. We do value what you say on here and we’re listening all the time. What you say does have an impact on the decisions we make as a business, and us ranging the E72 is a great example.
We’ve been responding to you all individually when it comes to questions you’ve had about phones we’ll be ranging, so I thought it would be helpful to summarise where we are with things:
E72 - As I’ve just said, we’ll be ranging this phone in May this year. I know we’re behind the curve on this one, but because of our late decision to range it we do need some time to configure it for our network. That’s not just making sure Skype and WLM work on it, but there’s lots of fundamental backend activity that needs to happen to make sure it works on our network in the right way. We’ll come back to you with pricing options closer to the time.
HTC Desire – We’ve already said we’re ranging this one. It’s one of the most exciting handsets of the year and we’re over the moon to be ranging it. It’ll launch on 3 mid/late April. We won’t be the first to market but we won’t be as late as we have been with other big phones in the past. Our pricing will be competitive…
Nokia N900 – We took the decision not to range this phone. We need to be selective about the handsets that we plough our efforts into and unfortunately we can’t range absolutely everything. We’re still the smallest network and that means that we have a finite resource for testing and configuring software. We need to optimise that resource to start getting the most in demand handsets to market on time.
iPhone – We really do appreciate how many of you want the iPhone on our network, but we’re still working with Apple to build a commercial relationship. It is true that the iPhone is available on 3 in Australia, Hong Kong, Italy, Sweden and Denmark but we’re all working with Apple on a country-by-country basis. As soon as there is more news, we’ll share it through the blog.
Sony Ericsson X10 – We’re also ranging this phone. This will be one of the main phones from Sony Ericsson – it’s their first Android phone and will come to market with a big fanfare. We’re looking at early April for the launch of this one. Pricing to be announced soon.
HTC HD2 – This is another phone we would have loved to range but have decided against it. We feel that the Hero and Desire are more accessible handsets for our customers
Samsung Galaxy Portal – take a look at Brendan’s video. This is the first Andoid Éclair handset in the world and it’s very exciting. This will be in our stores in time for the weekend! We’ll announce pricing here this week.