This morning we launched a new plan. It’s called The One Plan and it’s available on all of our phones. It’s simple, it’s big and it has enough minutes, texts and data for almost everyone.
Mobile phone price plans don’t normally make the news, but I wanted to share with you some of the thinking behind The One and why it represents such a milestone for us.
The future of the UK mobile market is all about data and that’s what we were designed to do. We were ahead of our time with the first 3G network, but with the huge growth in internet and smartphones we’re now coming into our own. Our innovative tie-in with T-Mobile has allowed our 3G network to grow from around 8,000 sites in 2008 to what will be more than 12,000 by the end of this year. That takes us up to 98% 3G population coverage. We’re also continuing to invest heavily in the way data is carried across our network – giving you faster speeds and more capacity.
That doesn’t mean we should forget about voice and text. The success of the Terminate the Rate campaign gives us the ability to price voice services in line with actual costs – and that will mean that you guys, our customers, will no longer need to pay for us to subsidise the other operators with Mobile Termination Rates.
Though Ofcom’s proposed changes might not come into play for many months, we don’t want you to have to wait. We fought for changes to the marketplace and promised a revolutionary new type of contract plan if MTRs came down.
We want to start passing on the benefits of that change now, which is why we’re delivering on our promise early with The One Plan:
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