A strong and reliable 3G network should be the backbone of any mobile operator. It’s the enabler that gives you fast and easy access to the services you want, whenever and wherever you want them. It’s the technology that breathes life into the millions of phones and smartphones, dongles and MiFis, iPads and netbooks that we carry about with us and rely on every day.
Since our network share deal with T-Mobile in 2008, we’ve invested all the effort, funding and innovation at our disposal into making our 3G network just that – strong, reliable and even better than it was before. We even produced a TV ad this year to try and demonstrate the drive and focus behind our network expansion programme. And when we’ve seen our competitors make claims about their networks that we don’t believe are true we’ve taken them to task and we’ve been successful.
So today is significant for us, because our customers have once again rated our network as the best for mobile broadband in the UK in YouGov’s latest survey.
In actual fact, you rated us top in ten out of twelve judging categories, including reliability, billing, overall quality of service and ease of use.
The YouGov survey asked over 2,000 customers from Three, Vodafone, Orange, O2 and T-Mobile and some smaller operators to rate the level of service they got from their provider on twelve key points. These were installation of software, network coverage, getting connected, staying connected, reliability during the day and during the evening, download speeds, upload speeds, ease of use, customer services, billing and overall quality.
You rated us the best in ten of these twelve areas and in feedback comments, you also labelled us as the best value for money operator, and you gave us the highest rating of user satisfaction.
This customer endorsement is a step forward for us. I can’t think of a clever enough way to describe it, so I’m just going to say it – we’re chuffed to bits.
We’ve worked tirelessly to increase our reach across the UK to more than 95% population coverage for 3G services, investing heavily in improving data speeds and strengthening our network to meet growing demands.
We’ve also concentrated on being consistent in our approach to value pricing for mobile broadband. We were the first to offer the service for a tenner a month on contract, and we were the first to offer mobile broadband on Pay As You Go. Our £15 for 15GB plan offers the best value in the industry, and we’re confident that our iPad plans continue to be the most competitive you could buy.
So, in short, thanks. It’s hugely rewarding to know that our work is finally paying off.
We know we’re not perfect, and on the network front, if you’re in an area where mobile broadband isn’t up to scratch we’ll always do what we can to help. But we’re continuing to invest millions to give us greater capacity and faster speeds, so if you haven’t benefited yet, it hopefully won’t be long until we reach you.
All figures from the independent YouGov Dongle Tracker report wave 9 (July 10). MVNOs have been excluded.