It’s a subject that’s caused a fair bit of debate and discussion over the last year or so. Lots of you want more of it, mobile networks seem to be reducing it, some of you are scared of it, but on the whole, the vast majority of us just don’t understand it.
If you hadn’t guessed, I’m talking about data. And today we’ve announced something that we think is going to tip the idea of data on your mobile completely on its head.
Before I go into the ‘what’, here’s a bit on the ‘why’.
We know that not understanding data, is one of the biggest barriers to really making the most of what you can do on your smartphone. We all know what a minute feels like, or roughly how many texts you might send, but the world of gigabytes, megabytes and fair usage policies is still a mystery to most of us.
And as more and more of us start using smartphones that can stream, download, upload, browse, surf and all that other data related stuff, the problem’s only going to get worse.
So to give you complete peace of mind when you’re using data on your mobiles, we’re making a change to The One Plan, our market-leading price plan that we launched back in July.
From now on, we’ll be removing the 1GB data allowance currently available on The One Plan and replacing it with something completely different.
We’re calling it All-you-can-eat Data, and it’s not like anything you’ll see from anyone else. Unlike other data plans, there are no restrictions and no crafty ‘fair usage’ policies containing hidden data caps. We’re leaving behind the ‘old mobile’ world of limits and allowances in favour of a new world that gives you the freedom to use your smartphone to do everything it was designed for without the worry of cost.
Our new world has no data restrictions, you can use as much as you want and we’ll never charge you a penny more.
If you’ve been to all-you-can-eat restaurants before, you’ll already be familiar how this works. You pay once, you get as much as you want the first time round, and you can still keep coming back for more. And yes, if you want to use your phone as a dongle (also known as tethering) then you absolutely can.
So how is this going to work?
Well, All-you-can-eat Data on The One Plan kicks in now. It’s for new customers, upgrading customers, and customers that are part way through their contracts.
As I mentioned earlier, it’s only for customers on The One Plan at the moment. It doesn’t apply to Mobile Broadband, Pay As You Go, or any of our other Pay Monthly plans. If you’re a mobile customer on any of our other tariffs and you’re tempted by All-you-can-eat Data, you can move to The One Plan at any time.
We’re doing our best to make sure that all of the places we refer to our previous 1GB data limit on The One Plan are updated as quickly as possible, but we can’t tackle them all at once, so please bear with us. If you’re a One Plan customer, you might continue to see 1GB on your bill or on My3 for a little while still, but that’s just because we haven’t been able to change the wording yet. All One Plan customers now have All-you-can-eat Data.
So I hope you like our changes.
We’re taking a bold move and bucking the trend in an industry that seems to be scaling back, not giving more. We’ve invested heavily in our 3G network to make sure it’s in the best position possible to be able to support you in this new world; to make sure that we’re not only giving you quantity when it comes to data, but quality too.
We want to give you complete peace of mind when you’re using data on your phone. And if you’re in the camp that is so scared of ‘bill shock’ that you avoid data altogether, hopefully this will give you the reassurance to give it a try.