All-you-can-eat data comes to Pay As You Go.


When we launched all-you-can-eat data on The One Plan, we knew we’d done something really exciting.

At a time when all the other networks seemed to be cutting back, we’d (quite on purpose) done the opposite. As our Sales & Marketing Director Marc Allera said on this blog at the end of last year, we’d left behind the ‘old mobile’ world of allowances and limits in favour of a new world that meant you didn’t have to worry about data and how much it was costing you.

And it’s really worked.

Although we’ve had to overcome a few teething problems for some of you (it is a new mobile world after all), our One Plan customers really are setting their smartphones free with all-you-can-eat data.

We’d been thinking it, and you’d been saying it. Pay As You Go seemed to be the next logical step on our data journey, and once again (quite on purpose) we’re giving you what most other networks are holding back.

From today, we’re giving more people access to all-you-can-eat data. You can now get it on Pay As You Go.

So how will it work?

All-you-can-eat data is now available on our All in One 15 and All in One 25 Add-ons which you can buy for £15 or £25. The Add-ons will last for 30 days as they always have done, but in that time you can now use as much data as you like on your phone. You’ll obviously still get the same huge allowance of calls & texts too. You’ll find more details on that here.

As was the case with all-you-can-eat data on The One Plan, we couldn’t wait to bring this to you so we’ve still got a bit of tweaking to do on My3, on our website and in our stores to make sure that all of the places we talk about Pay As You Go are up to date. We should have all our web pages and posters changed in just over a month, but we didn’t want to wait that long to actually switch on the change.

You can now buy an All in One 15 or 25 and immediately start using your new data. If you don’t see all-you-can eat in My3 just yet don’t worry. So long as you top-up from today, you’ll be able to make the most of the internet on your smartphone, we’re just going through the process of getting our systems and many hundreds of pieces of communications updated.

Those of you that don’t have an All in One 15 or 25 Add-on can get one by calling 444. And if you’re tempted to start using Pay As You Go for the first time you can order your free SIM here.

Oh, and to celebrate, we’ve decided to launch a competition. It starts today and every Monday, Wednesday & Friday throughout March we’ll be giving you the chance to win some amazing all-you-can-eat prizes. This week’s prizes include 2 tickets to explore Europe with a First Class Inter Rail ticket for a month, and all your food shopping paid for for 6 months! You can enter here, or follow us on Twitter at @ThreeUK for all the latest updates.

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376 Responses to All-you-can-eat data comes to Pay As You Go.
  1. Moderator: Lauren

    @Natasha – sorry you’re unhappy with our prices… You can purchase ones on contract for more data for your money.

  2. natasha

    STILL £25 for only 7gb on rip off dongles

  3. natasha

    pity you still charge £2 for ONLY 7GB ON YOUR POXI DONGLES

  4. Moderator: Nicki

    @Carol – Hi there, I’m unsure of the exact location within the terminal but can confirm there is one. The help desk in the terminal should be able to point you in the right direction.

    The sim card will come with a new phone number which will include the AYCE data. You’ll then be able to use this data for any apps you have on your phone.

  5. Carol

    Please advise the location where we can buy the AYCE data sim card at Terminal 4 of Heathrow.

    Is the card has a phone no. Assigned to it? Do you know whether I can still using the my iphone Skype account or Viber?

  6. Moderator: Nicki

    @tom – Hi there, afraid the AYCE is for phone sims only. The top ups for PAYG broadband would be 1GB, 3GB or 7GB which would each be valid for 30 days.

  7. Moderator: Nicki

    @Carol – Hi there, the AYCE data is for phones sims only so it wouldn’t work on an iPad.

  8. tom

    Hi can I get all you can eat data on pay as you go mobile broadband?

  9. Carol

    If i am using ipad which only support wifi without sim card insert port, does it mean I can’t use the All-you-can-eat data Sim Card which price 15 and can use 30 days?

  10. Moderator: Lauren

    @Huw – You can top up via My3. Info on how to access this from your iPad can be found here.

  11. Moderator: Lauren

    @Carol – your sim would be active on the day that it was purchased. Tethering isn’t permitted on pay and go packages, it’s only allowed on our One Plan contract package or a contract package with an add on.

  12. Huw

    I have a 3 pay as you go data sim in my ipad. How do I go about topping it up?

  13. Carol

    I will be travelling to uk in June. Can I ask my friend to buy the All-you-can-eat-data GBP15 pay as you go sim card for me and bring it back to HK first, then i only activate it upon my arrival to uk and use for 30 days.

    Another question, can the card being used as a hotport for sharing data such that other iphone/smart phone device could share the data usage? If not, any other card could have this function.

    Hope to receive the reply by 10 May as my friend will be travelling to uk on 11 May. thanks

  14. Ellie

    @Shirley – Hi there, yes you can buy one of these at Terminal 3, keep an eye out for the vending machines.

  15. Shirley

    Can I buy an All in one 15 Pay As You Go SIM after I have landed on Heathrow Terminal 3 ?

  16. Ros

    @Anna – Hi, we have 6 PAYG sim dispensers at Heathrow spread across the terminals, so you should be able to get one at terminal 5.

  17. Anna

    Hi. May I ask where can I purchase a All in one 15 Pay As You Go SIM in Heathrow Airport?
    I will be landing at terminal 3 and will take a domestic flight in terminal 5. I would like to get a SIM for unlimited internet during transit.

  18. Ellie

    @Ajay – Sorry to hear this, we’d recommend giving the team a call on 333 to make sure the add-on has been activated correctly.

  19. Ajay

    Hello I brought the all in one 15 add on the other day which says I have all you can eat data. When I check my allowance it says I only have 300mb left.

  20. Moderator: Nicki

    @keith – Hi there, he’d need to activate the Blackberry Services. For a guide on how to do this check out this link.

  21. keith

    hi, i bought a 9320 blackberry pre-loaded with £15 add-on for my son, should the bbm be working?and when try to go on facebook it displays the message device not activated for this plan???
    any advice please,,

  22. Ros

    @Alejandro – Assuming it’s a PAYG sim it’ll expire in 6 months, so you should be fine.

  23. Alejandro

    I have another question… I ordered a nano-SIM from eBay for my March trip. Was wondering if I don’t activate it here in the States, when it will expire? And if I do activate here, how long will it last (will it die before I get to the UK)?

  24. Moderator: Nicki

    @Alejandro – Hi there, if you have a specific postcode you’d be in you can check the coverage via our coverage checker.

    Glad to see you’re getting yourself. Safe journey and welcome to the UK :-)

  25. Alejandro

    I have a US Verizon iPhone 5, it’s SIM unlocked for GSM abroad. In March, I’ll be visiting the UK for the first time, and the idea of SIMs is brand new since I’ve only ever had a CDMA (read: SIM-less) phone. According to my research, once I get off my plane in London, I should be able to simply pick up a nano SIM with £15 at a Three store (or import one on eBay), convert the credit to an add-on, and enjoy 300 minutes, 3,000 texts and unlimited 3G data for the 2 weeks I’m in the UK? How is the signal in Glasgow and London? I already have the Three UK app on my iPhone, to better prepare myself.

  26. Moderator: Johanna

    @Nancy – Of course, you can either call 444 from your Three phone or buy the add-on via My3. A little more info here.

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