When we launched all-you-can-eat data on The One Plan, we knew we’d done something really exciting.
At a time when all the other networks seemed to be cutting back, we’d (quite on purpose) done the opposite. As our Sales & Marketing Director Marc Allera said on this blog at the end of last year, we’d left behind the ‘old mobile’ world of allowances and limits in favour of a new world that meant you didn’t have to worry about data and how much it was costing you.
And it’s really worked.
Although we’ve had to overcome a few teething problems for some of you (it is a new mobile world after all), our One Plan customers really are setting their smartphones free with all-you-can-eat data.
We’d been thinking it, and you’d been saying it. Pay As You Go seemed to be the next logical step on our data journey, and once again (quite on purpose) we’re giving you what most other networks are holding back.
From today, we’re giving more people access to all-you-can-eat data. You can now get it on Pay As You Go.
So how will it work?
All-you-can-eat data is now available on our All in One 15 and All in One 25 Add-ons which you can buy for £15 or £25. The Add-ons will last for 30 days as they always have done, but in that time you can now use as much data as you like on your phone. You’ll obviously still get the same huge allowance of calls & texts too. You’ll find more details on that here.
As was the case with all-you-can-eat data on The One Plan, we couldn’t wait to bring this to you so we’ve still got a bit of tweaking to do on My3, on our website and in our stores to make sure that all of the places we talk about Pay As You Go are up to date. We should have all our web pages and posters changed in just over a month, but we didn’t want to wait that long to actually switch on the change.
You can now buy an All in One 15 or 25 and immediately start using your new data. If you don’t see all-you-can eat in My3 just yet don’t worry. So long as you top-up from today, you’ll be able to make the most of the internet on your smartphone, we’re just going through the process of getting our systems and many hundreds of pieces of communications updated.
Those of you that don’t have an All in One 15 or 25 Add-on can get one by calling 444. And if you’re tempted to start using Pay As You Go for the first time you can order your free SIM here.
Oh, and to celebrate, we’ve decided to launch a competition. It starts today and every Monday, Wednesday & Friday throughout March we’ll be giving you the chance to win some amazing all-you-can-eat prizes. This week’s prizes include 2 tickets to explore Europe with a First Class Inter Rail ticket for a month, and all your food shopping paid for for 6 months! You can enter here, or follow us on Twitter at @ThreeUK for all the latest updates.