I can’t live without my dongle. There, I’ve said it. As head of Mobile Broadband it probably comes as no surprise to you, right? Well more than 1 million of you now have one on Three, so I suspect that I’m not alone.
Though we suspected we were on the cusp of something big when we launched the UK’s first £10 a month Mobile Broadband plan back in 2007, we couldn’t have imagined then how quickly the dongle would become such a staple part of our digital lives.
We’ve tried to stick to two broad principles when it comes to Mobile Broadband, and the first of those is value. We always saw the future of mobile being driven by data, and you’ll still find that our Mobile Broadband price plans offer the biggest allowances on the market – our 15GB plan is still our most popular.
Principle two is quality of service which is key, with network speed being a big part of that. We’ve spent millions over the last three years to bring you a strong and reliable 3G network, so that when you connect to it you get a signal that doesn’t drop and speeds that let you do more of what you love when you’re online.
So now we’ve got an announcement to make; a new addition to our dongle family that I believe supports both of those principles. On 7th April we’ll be bringing a new premium dongle to Three.
The premium dongle comes with the latest HSPA+ technology to give it greater network performance. And a brand new form factor which is its rotating head which allows it to point vertically upwards instead of sideways allowing it to grab hold of our 3G network more easily. The rotating head also acts as a cap so you’ll never have to worry about losing that extra bit of plastic again.
The rotating head coupled with a new chipset has meant that in our own speed tests we’ve seen the premium dongle deliver speeds up to 40% faster than some of our older models. So whether you’re updating your Facebook status or replying to your work emails you can now do it a lot quicker.
Existing Pay As You Go or Pay Monthly customers who are not eligible for upgrade, can purchase the premium dongle for £59.99 from three.co.uk or 3Store from 7th April. Existing Pay Monthly Mobile Broadband customers who are eligible to upgrade can call 500 from a Three handset or 0843 373 0500* from a landline, to hear what offers are available, and order from today. You can find out more about it here.
Matt in the Mobile Broadband team here has made a quick video to take you through the benefits of premium dongle – take a look and let us know what you think…We’ll also be hosting a few competitions over on our Twitter and Facebook pages, so keep an eye out for your chance to win one.