Throughout my time at Three, I’ve been part of some really exciting changes and developments. From the launch of the UK’s first mass-market £10 Mobile Broadband package, to our role in the Terminate the Rate campaign to fight for fairer mobile pricing, and supporting Skype when no other operator would. We’ve done a lot that I’m proud of.
But there’s one thing that by far and away gets me the most excited, and it’s what our network was designed for.
We know that the language of megabytes, gigabytes and fair usage policies can be confusing, so we wanted to make a change that meant people didn’t need to worry about it. That change came in the form of all-you-can-eat data on The One Plan, and your response has been overwhelming.
The One Plan is by far our biggest selling plan, and if you’re one of those customers already on it, we really do want you to be using all-you-can-eat data to its full potential.
New smartphone functionality has meant that your phone is capable of so much more than simply letting you update your Facebook status when you’re on the move. That’s why we’ve squeezed as much value as possible into our hero offer The One Plan, as well as taking the decision to incorporate tethering in the package.
That means you can use your smartphone to connect other devices to the internet, either by switching on your phone’s Personal Hotspot functionality so that it sends out a WiFi signal, or by connecting your phone to a device via a USB connection – you might know this as ‘tethering’ or ‘using your phone as a modem’.
We’ve also launched a SIM Only version of The One Plan for just £25 a month. Just like our hero 24 month version, SIM Only comes with tethering as part of the package, as well as loads of minutes, texts, and all-you-can-eat data.
Some other networks are cutting back on data and internet allowances, but we’ve worked hard to get The One Plan right. We want you to really make the most your smartphone’s functionality, so we’re encouraging you to tether as much as you need to – without worrying about the cost.
So The One Plan has been our priority in the first half of this year. It’s where we’ve focussed our attention, but it’s now time for us to be looking at data and tethering across the rest of our plans.
We know you have questions about the future of tethering and data on Pay As You Go and our other contract plans as tethering isn’t allowed on these at the moment, but there’s a lot of work and number-crunching for us to do behind the scenes - we’re looking at what’s possible, but we’re not there yet.
There’s a page on our website which spells things out – take a look if you’re unsure about how you can use the data on your current plan.
It’s my job to make sure we’re there every step of the way as the demand for smartphone data grows. We can’t do it all overnight, but we’re working hard on it.