At Three, we love a good stat. And no team loves stats more than CTO, the technical department that I’m a part of. Amongst other things, we manage and maintain our network to bring you the very best experience we can.
It’ll come as no surprise to most of you that the last few years have been pretty important for Three, and not least for CTO. We’ve worked tirelessly to bring you the best network experience we can, especially when it comes to getting you online. Calls and texts are important of course, but our 3G network was made for the mobile internet and we’ve been growing it, and upgrading it, and perfecting it to make it the best it can be. Don’t get me wrong though, we’re not sitting back and twiddling our thumbs – we’re constantly pushing for better.
So recently we came across a stat that for me defines everything we’ve been working towards when it comes to our network and what it was made to do.
Staggeringly, 97% of all the traffic that now travels through our network is data. That’s amazing.
It’s even more amazing when you know that since June last year and September this year (just 14 months) we’ve seen a 427% increase in data usage on Three for smartphone customers. Downloading apps, streaming movies, getting around town with Google Maps, even checking in on Facebook – it all adds up, and you’re doing it now more than ever.
It was only two weeks ago too that we were voted Best Network at the uSwitch.co.uk Mobile Awards; a fantastic accolade that we’re all really proud of. In calling our network the best, the judges said that we’ve ‘come on leaps and bounds in recent years with impressive improvements in coverage’.
You know, back in 2003 when we began our journey as a 3G network, it felt at times like the technology we had at our fingers tips was a bit Tomorrow’s World. It was ahead of its time, and few knew how 3G and mobile data could really be relevant in people’s lives, particularly with a lack of decent handsets.
Fast forward to today, in a market flooded with tablets and smartphones, and there can be no denying the importance of a reliable, powerful network like ours. Just look at the stats…