Christmas is evolving but is that a bad thing? It’s clear to me that the mobile internet has made a huge difference to the way we plan and enjoy Christmas.
We’ve discovered that these days people send, on average, only 10 Christmas cards, compared to the 40-odd people they will wish merry Christmas to via social media on the their smartphones. Some might think this is impersonal, but I think we wish more people a merry Christmas this way. It certainly saves time on looking up addresses, and money on buying and posting cards.
In fact the average Brit will spend 15 minutes of Christmas day itself on their phones checking out Facebook or Twitter, talking about their day and thanking people for their gifts. Young adults (18-24 year old’s) illustrate this trend even more so, spending 20 minutes of Christmas day on the mobile internet, wishing 50 people a merry Christmas this way and sending only 6 traditional Christmas cards.
I don’t know about you, but I’ve seen a big difference in the way I, and my friends and family, are using smartphones in the lead up to Christmas. I check prices on products before I commit to buy, I buy Christmas presents whilst walking the dog and I have started to create my Christmas menu from delicious recipes I’ve found from food apps. I’m not alone as 57% of men and women have confessed that the mobile internet has taken some of the strain out of planning for Christmas. With more than a third of women (32%) admitting that having internet on the go has made them more time efficient in the build up to Christmas.
And perhaps most tellingly, 40% of the nation is cheerful that the mobile internet has helped them save their pennies when buying gifts for Christmas.
Check out this article on Discover for tips on avoiding Christmas queues, with a little help from your smartphone.