Meet Socks. As you can see, he’s a plucky little wonder pony, harbouring a secret talent. A talent which makes him stand out from all the other Shetland ponies. That’s right, Socks likes nothing better than expressing himself by dancing to music.
We managed to capture him enjoying his favourite pastime earlier this year and he’s now the unlikely star of our brand new advert
Our ad is frivolous, funny and, some might say, daft. But that’s sort of the point. With it, we want to celebrate the kind of stuff that people like to share with their friends. The stuff that on the face of it might seem meaningless, but when you dig a little deeper, you find is really about people building and cementing relationships and friendships, letting each other know they’re thinking of them. So not meaningless at all. I guess it’s the modern day equivalent of a mix tape. We did some research on this topic recently and found it’s not so much the subject of what’s shared, but the act of sharing itself that’s important.
So we went to the Shetlands and found Socks. Socks likes to moonwalk to Fleetwood Mac’s ‘Everywhere’ (doesn’t everyone?) And we thought we’d like to share him with you.
But more than that, you can have a little fun with Socks via the PonyMixer.com we’ve created. Here you can create your own customised pony. Have him moonwalking to Run DMC if you like. Make him wear leg warmers or an afro. The choice is yours and he’s happy to oblige.
In addition to our brand new ad, we’ve teamed up with The Guardian to bring readers the best of the internet every day with their new online section; ‘Keep on Internetting’ Click on this section and it will show you at any given time what the most liked, shared and talked about online content is.
We hope you like Socks and his extraordinary talent. Mostly we hope he will bring a smile to inboxes, newsfeeds and Twitter streams all across the land.